Evaluation for Video Advert

Evaluation for Video Advert

In this project we had to produce a Video advert of a product we designed or of an existing product of choice, in my group I was with Pelle and Emma, our idea/product was a cola flavored drink name Dark Skulls, this product was a new Coco-Cola inspired drink i believe the name dark skulls would allow us to explore a wide range of Freak or Unique ideas and each of us created our own label design showing how different the ideas are and how the outcome will be unique and freaky.

at the beginning we had to find other adverts to see and judge there use of sound camera angles and lighting to give us and understanding of why the used that specific skill. Afterwards we looked at adverts similar to our products of choice such as my Coco-Cola drink. This helped us have in mind what it takes to advertise our product, for the Cola idea it showed a lot of people partying and dancing and having fun but that doesn’t scream freak or unique so we went for a more olden times horror movie with the subtle ghost under bed, this idea came to us was a joint effort and we thought would make a brilliant advert. Ghost chases girls, girl finds drink and turns into what is known as dark skulls and scares the ghost away.

I believed learned a lot of skills during my time film due to me being the cameraman and director/organiser which allowed me to use techniques i never knew existed and to use some skill i already knew, and thanks to the wonderful helpers of Pelle and Emma we were able to create a Unique and interesting. Although it felt like i did majority of the work i wouldn’t of been able to create something nearly as good without the help of them, they had ideas i implemented them and we worked around it, even if we did mess up drinking of the can scene, multiple times.

I personally am happy on how my first advertisement went, with the feedback from Merissa and the fast pace our group worked at i can’t help but feel proud of what i achieved and what we achieved as a group. Well done all!.

If there was one thing i could do differently would be the planning of the video as i felt it was rather sloppy and a glue stick could piece our work better than we could. Id like for next time to plan out thoroughly what’s happening and at what scene and maybe have a bit more rehearsal and filming.